Privacy Policy

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1. Scope and Applicability

The Marco Polo Club Alpina Betriebs- und Verwaltungs GmbH owns and operates this website (hereinafter referred to as the “Website”). This privacy policy (the “Data privacy statement”) sets out how the Company uses and protects any information that you (the “User”) provide to the Company when you use this Website. It applies in connection with the terms of use of the Website (the “Terms of Use”). The Company reserves the right to amend this Data privacy statement at any time without prior no-tice. Only the current Data privacy statement shall apply.

2. Data the Company collects from the User

2.1 General
In the process of the User’s usage of the Website, the Company collects certain data from the User and uses such data for different purposes. The type of data collected by the Company and the Company’s usage of such data depend on the data in question. In that regard, this Data privacy statement differentiates between the following categories of data (all as described in this Data privacy statement; see below for more information on which data is collected and how such data is used):

• Anonymous Data
• Log Data
• Personal Data

2.2 Anonymous Data
Anonymous data collected by the Company includes the following (“Anonymous Data”):
• The browser type and version
• General information regarding the operating system
• The current date and time

2.3 Log Data
Each time the Website is accessed (including each time a file is downloaded from the Website), data relating to such access by the User is saved in a log file (the “Log Data”).
The Log Data includes in particular:
• Site from which the accessed file was requested by the User
• Name of the file requested
• Date and time of the request
• Amount of data transferred
• Status of the access (e.g. file transferred, file not found, etc.)
• IP-address data

2.4 Personal Data
The Company collects personal data of the User, i.e. information that permits the Company to identify the User. The collection of such personal data from the User is limited to data that the User has provided to the Company voluntarily by entering such data in respective input fields on the Website and data relating to the User’s interests and preferences obtained and interpreted from the User’s actions on the Website (collectively, “Personal Data”). Such Personal Data includes in particular:
• Name (first name)
• Surname (last name)
• Post address
• E-Mail address
• Company
• Country
• Language
• Phone no

3. Usage of the collected Data by the Company

3.1 Anonymous Data
The Anonymous Data is used to anonymously analyze the usage of the Website and for related anonymous statistical purposes only.

3.2. 3.2. Log Data
Log Data is used exclusively for the operation of the Website. The usage of Log Data as Anonymous Data according to this Data privacy statement, however, remains reserved.
3.3. 3.3. Personal Data
The Company uses the Personal Data for the following purposes:

  • To get in touch with the User due to and based on the User’s request. Customization of the Website and its products (including the selection of advertisements displayed to the User on the Website and elsewhere), all according to the interests and preferences of the User.
  • General improvement of the products and services of the Company.
  • The Company may send promotional emails about new products, special offers or other information which the Company thinks the User may find interesting based on its usage of the Website using the email address and other contact data which the User has provided.
  • From time to time, the Company may also use the Personal Data to contact the User for market research purposes.
  • Internal record keeping.

The Company will only use the Personal Data in accordance with this Data privacy statement. However, the Company reserves the right to use the Personal Data for other purposes, provided such usage for other purposes is mandated or permitted by applicable law.

If the User does not want the Personal Data to be used for marketing purposes by the Company, the User may notify the Company accordingly at any time, and the Company will then stop using the Personal Data for such purposes.

4. Control of Personal Data

The User has the right to request information about what Personal Data the Company has saved in relation to such User. The User may also request that such Personal Data is corrected or deleted and the User may at any point opt out of the Company using Personal Data for the purposes outlined in this Data privacy statement. Such requests shall be addressed to:

5. Analytics Software

5.1. 5.1. General
The Website uses analytics software. Currently, the Website uses to main web analytics services: (1) econda Analytics and (2) Google Analytics.

5.1.1 Econda

econda Analytics, a web analytics service provided by econda GmbH (“econda”). econda Analytics uses Cookies (see below for more information about Cookies). econda Analytics uses cookies to tailor the design and optimize this website. As a result, anonymized data is collected and stored, and usage profiles are created from these data using pseudonyms. For this purpose, cookies can be used to enable the recognition of an Internet browser.

5.1.2 Google Analytics
Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses Cookies (see below for more information about Cookies). The information generated by the Cookie about the Users use of the Website (including the IP address of the User) will be transmitted to and stored by Google on servers in the United States. Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.
Google will use this information on behalf of the Company for the purpose of

  • evaluating the Users’ use of the Website,
  • compiling reports on Website activity for the Company and providing other services relating to Website activity and internet usage to the Company.
  • The Company shall be free to change the analytics software it uses at any time.

Such changes will be reflected in this Data privacy statement at such time. Such changes will be incorporated into the Privacy Policy in due course.
5.2. 5.2. Google Analytics Browser Opt-out
To provide Website visitors with more choice on how their data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the Website visit should not be sent to Google Analytics.

The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the Website itself. Deactivation of Google Analytics.

5.3 econda Analytics Browser Opt-out
User profiles are not combined with data on the bearer of the pseudonym without the explicit consent of the visitor. In particular, IP addresses are rendered unrecognizable immediately after receipt, so that an assignment of usage profiles to IP addresses is not possible. Visitors to this website may object to this data collection and storage at any time for the future. Deactivation of econda Analytics. Deactivation of econda Analytics.

6. Content and Services of other Providers

6.1. 5.1. General
The Website may utilize content of third party providers, such as graphics of other websites. This implicates that the third party providers of such content may recognize the IP address of the User, as the IP address is required for the transmission of the related data to the browser of the User. The Company uses its best efforts to make sure that only such services of third party providers are used, which only use the IP address of the User in order to effect the presentation of such content. However, the Company cannot prevent that the third party provider uses the IP address for different purposes.

7. Links to other websites

The Website may contain links to other websites of interest. This Data privacy statement only applies to the Website, but not to such linked websites owned and/or operated by third parties. Once the User has used these links to leave the Website, the Company does not have any control over that other website. Even though the Company uses its best efforts to make sure that such websites meet only highest standards, the Company shall not be responsible for the protection and privacy of any information which the User provides whilst visiting such sites. The User should exercise caution and look at the privacy statement applicable to the website in question.

8. data storage

The Company will store the Personal Data on a server located in Austria.

9. Cookies

Cookie Policy

We use cookies for the best possible user experience. By using our website, you agree that we store cookies on your device.

The EU Directive 2009/136/EC (e-privacy) regulates the use of cookies on websites. This was implemented in Italy on May 25, 2012.

9.1 What are cookies?

A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings. Cookies are mainly divided into two types:

Tecnical cookies:

These cookies contain data to garantee the functionality of the web site and to provide the requested services such as navigation or login action. Without these cookies some parts of the web site are not working properly.

Profiling cookies:

These cookies are used to track the navigation of the user over the internet and to create a profile of his interests, habits and choices. Cookies like these can be used to display advertisements or products based on the users profile.

9.2 How we use cookies?

We use cookies to enhance the user experience. Furthermore we use third party services to track how users navigate through our web site and which content they are interested in. These services also store cookies on your device.

9.3 How can you prevent the storage of cookies?

By changing your browser settings you can deactivate or delete cookies. The deactivation of cookies can lead to an improper way of functioning of some web sites.

Here is how you find the appropriate browser settings:

Internet Explorer:

  1. Open Internet Explorer.
  2. Click on Extras followed by a click on Internet Options.
  3. Click on the tab Privacy.

Mozilla Firefox:

  1. Open Mozilla Firefox.
  2. Click on the menu icon and choose Preferences.
  3. Open the tab Privacy.
  4. Next to “Firefox will:” choose “Use custom settings for history”.

Google Chrome:

  1. Open Google Chrome.
  2. Click on the menu icon and choose Preferences.
  3. Click on “Show advanced settings…”.
  4. In the section “Privacy” click on “Content settings”.

Furthermore the web site of the European Interactive Digital Advertising Alliance offers the possibility to disable non tecnical cookies of third party services.

9.4 Cookies used

The following Cookies are used on this website:

9.4.1 Econda Cookies

As stated above, the Company collects standard internet log information and details of visitor behaviour patterns by using econda Analytics cookies. The Company does this to improve the Website. This information does not comprise any Personal Data. Data used for analytics purposes may however be associated with Personal Data gathered from this Website or otherwise. More information about econda Analytics cookies.

9.4.2 Google Analytics-Cookies

As stated above, the Company collects standard internet log information and details of visitor behaviour patterns by using econda Analytics cookies. The Company does this to improve the Website. This information does not comprise any Personal Data. Data used for analytics purposes may however be associated with Personal Data gathered from this Website or otherwise. More information Google Analytics-Cookies. Google Analytics-DeactivteCookie
To disable Google Analytics, you can use this link to set a cookie that remembers this setting for your browser. If the cookie is deleted, or if you start using another browser, this setting no longer applies and you will be included in the Google Analytics again.

Browser such as Firefox can also block user tracking within the program, see the program settings.

10. Facebook Social Plugins

This website uses Social Plugins („Plugins“) of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (”Facebook”). The plugins are either marked with a Facebook logo or the notation „Facebook Social Plugin“. If you call up a site of our Internet presence, which contains such a plugin, your browser automatically establishes a connection to the servers of Facebook. The content of the plugin is being transmitted by Facebook directly to your browser, which integrates it into the website. Due to this integration of the plugin, Facebook receives the information that you have called up the respective site of our Internet presence. If you are logged in at Facebook, Facebook is able to attribute the visit to your Facebook account. If you interact with the plugins, f.e. by pushing the „Like“ button or making a comment, the respective information of your browser is directly transmitted to Facebook, where it’s also saved. The purpose and extent of the data collection and the further processing and usage of the data by Facebook as well as your rights and privacy settings concerning this matter can be checked at the data protection regulations of Facebook. If you don’t want Facebook to collect your data whilst browsing through our website, you have to log out at Facebook before visiting our website.

11. use of Google +1 button

Our website uses the “+1″ button of the social network Google Plus, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button is recognizable by the “+1″ sign on a white or colored background.

When you call up a web page on our website that contains such a button, your browser establishes a direct connection with Google’s servers. The content of the “+1″ button is transmitted by Google directly to your browser and integrated by it into the website. We therefore have no influence on the scope of the data that Google collects with the button, but assume that your IP address is also collected.

For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this respect and setting options for protecting your privacy, please refer to Google’s data protection information on the “+1″ button:

If you are a Google Plus member and do not want Google to collect data about you via our website and link it to your membership data stored at Google, you must log out of Google Plus before visiting our website.

12. Security and Confidentiality

The Company takes appropriate measures to safeguard the User’s Personal Data against loss, misuse, unauthorized access and disclosure. Such measures include the usage of networks which are secured by firewalls and passwords in line with industry standards. As an Austrian entity, the Company is subject to Austrian data protection law and is as such obligated to safeguard the data of the Users.

13. Contact details

In case of questions relating to the Company’s usage of your Personal Data, you may contact the Company by writing an e-mail to